Tag: droid

The Evolution Of Smartphones, By The Numbers [And Why Apple May Dominate The Next Round]

In 2007, Apple energized the smartphone industry with the introduction of the first-gen iPhone. Within a year, they had gone from a non-player in the cellular phone market to an innovative industry leader. Indeed, Apple’s tremendous success in the marketplace is exemplified by their capture of 48% of the Q1 2010 mobile phone revenues, despite being limited to GSM carriers and garnering only an estimated 3% of the total handset market.

If rumors of a CDMA phone in 2011 are correct, Apple is poised to once again make an historic leap, this time not for its innovative technological advances, but in terms of a significant – possibly even dominant – market share increase. In order to explain why this might be, we need to understand how smartphone adoption has evolved (very rapidly) over the past 3 years.

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Counting Down To The Top 3

Ouch. First Microsoft unceremoniously kills the Kin device, and now the press buries the first Windows Phone 7. If sales will tank as predicted, is MS long for the mobile market?

Lackluster Windows Phone adoption will ultimately reduce the smartphone competition to Apple iOS, Google Android, and the forthcoming BlackBerry 6.0. As for WebOS? HP does not plan to focus on smartphones and will instead push for it as the embedded OS on all their future appliance platforms (particularly tablets).

Soon there will be three. (And quite frankly, I am seeing RIM wilt quickly under the weight of the  iPhone/Droid onslaught. If Corporate America ever concedes their love affair with the BlackBerry Enterprise Server as a means of Draconian IT control, BB is toast.)


Brick-and-Mortar Trumps Online

Verizon has Droid, and its customers are drooling over the forthcoming HTC Incredible. Likewise, Sprint’s next salivatory blow is the HTC EVO 4G. Google was trying to tie into that growth market by pushing their own branded Nexus One phone online. Today, they have toned down their commitment and will only sell through channel partners such as Vodaphone stores in the UK. A big reason was that they had issues with tech support. But the other is more touchy-feely. Touchy-feely on the phones that is. People want to hold their phone and try it out before buying. Buying sight-unseen online wasn’t going to cut it. The Vodaphone stores, however, will give them that channel. Failed online venture or not, its all gravy to GOOG. They sold 20,000 units – a paltry sum next to BB/iPhone numbers – but you have to figure that was all word of mouth and Google reputation. Not bad for just slapping a logo on an HTC phone.


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