In a MainStreet article, Seth Fiegerman suggests that Livio’s “Car Internet Radio” iPhone app is a giant-killer, primed to topple Satellite Radio. Hmmmm. Satellite Radio can be seen as valuable in two ways. For many, the programming on the “radio” is the key. The content is the lure, with premium syndication from Howard Stern, ESPN, NFL, etc that cannot be duplicated anywhere else. For these people, there really is no Satellite “killer app”. Given that a lot of this material is unavailable elsewhere, AM/FM, Internet Radio, or any other form of vanilla programming has no appeal.

The other viewpoint puts the emphasis on the “Satellite” instead – a non-location-specific transmission medium that can allow consistent access from anywhere while mobile. With this viewpoint, a cellular “Internet radio” – which uses the Internet as the distribution medium to access radio stations in the conventional sense – could indeed be a worthy competitor to Sirius/XM (provided that there was adequate data coverage in all visited areas). These “radio” stations may be streaming versions of a bonafide over-the-air (OTA) station, or an Internet agglomeration of custom programming available only as online content. (continue reading…)

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